The FICCI FMCG division has been relentlessly working on various issues which are critical for the industry. We have been actively involved in the policy & strategy, capacity building and global recognition for the Indian FMCG industry. We have formed a Task Force on Direct Selling industry which works on the similar issues with the Government.

Direct Selling is a very obvious distribution channel for FMCG industry and has gained huge importance in the times when demand is further driven by convenience at their door step. Direct Selling, as well understand is a sales and distribution channel/system whereby, on the basis of certain well defined rules direct sellers can derive income not only from personal sales but lso from ongoing sales and consumption by people whom they, directly or indirectly have introduced to the direct selling company and for whom they provide ongoing motivation and training.

We at Direct Selling Sub Committee give expert insight to the issues pertaining to this labour intensive Direct Selling industry. We interact with various ministries – to name a few – Ministry of Consumer Affairs, Ministry of Corporate Affairs, Ministry of Finance etc. to bring legitimacy to Direct Selling Sector. The subcommittee within itself has an advisory board of judgement neutral and intellectual people. In addition the committee has coordinated the think tank which deliberates issues and concerns of the DS industry on regular basis. The committee has also undertaken several events and initiatives to clearly bring out distinction between scams and Multi level marketing.